The HP Brand is an asset worth billions. Protecting and growing it is the job of every single employee.

The Brand Book was created as a quick and easy way to ensure that you know how to do both. Consider it Brand Central’s Cliff Notes. It hits the high notes, as well as delivers a robust sense of the brand’s personality through voice and tone and visual identity.

It’s not meant to be the only resource to utilize when educating yourself on the brand, but it can be used as a daily touchstone. Print it out. Hang it up. Save it to your desktop. When it is coupled with the rest of Brand Central and specific documents like the Master Narrative, you can be assured that you are getting the right information you need to represent and expand the HP Brand as it deserves.

Download now the HP Brand Book