Dave and Bill wanted to make a difference in the world. Their wide-eyed pragmatism created something many considered counterintuitive—a business driven by purpose as much as profit. A company inspired by the possibilities of tomorrow, with a pragmatic plan on how to work toward it today.
This unexpected space where wonder and practicality come together is the distinctive DNA of HP. This is how we talk as a brand; this is our tone of voice.
Whether in an ad, a tweet, a photograph, an email or a video, you are channeling a personality that is the HP brand. You are its avatar. Its storyteller. Utilizing HP’s tone of voice is how you do it right.