Do not modify the logo or combine it with any other elements (graphic or copy) and do not use the HP logo as a replacement for letters in word or part of another logo. Please refer to the Logo section of this website for more information on logo usage.

The available HP logo colors are approved by our Executive Leadership Team and no other logo colors can be created or used without prior executive approval.

The blue logo should be the primary option for all corporate applications. Use the blue logo to proudly display our heritage and solid reputation everytime HP is presented as a unified company and in all employee communications.

The progress mark is reserved for specific product categories and limited to product design and packaging. It is not to be used for communications and marketing.

OMEN and Z by HP and Wolf Security will continue to have unique brand identities. Please refer to the specific OMEN and Z guidelines. In the case of HP+, the Print Marketing team will continue to work off existing playbooks but is exploring ways to incorporate HP+ in the new Vis ID framework.

All HP family brands and sub-brands are approved by the Executive Leadership Team. Before creating any product or solution brand, reach out to a brand manager on your business group or to the Brand Central team.

To maintain a strong, singular brand for HP, organizations should not create any visual assets that represent a group, team, department, club, program, etc. That includes, but is not limited to logos, icons, emblems, insignias, images, and drawings. If there is a business reason to create a new logo, please reach out to the Global Marketing or Corporate Brand team to know how to proceed.

No taglines can be locked up with the HP logo.

Limitation of usage of our brand by a third party is usually covered in the business contract. We do not typically allow 3rd parties to use the HP logo or reference as it denotes endorsement for that vendor or solution. To make sure we limit, monitor, and track those who want to use the HP brand, we ask that all requests are submitted to the Brand Central team.

Global IT has deployed an installation package for some of the available languages to all HP employee assigned PCs. If your package wasn’t installed, please connect to the VPN to make sure the corporate update will process correctly. You can also go to MyITApps on your desktop. Open it and locate the apps for different Forma DJR font languages. You might need to restart your computer to see the fonts working.

We are looking to expand the font library for Arabic, Devanagari, Greek, Hebrew and Thai Loopless. We will also introduce comparable World Fonts with 20 Style (no Light) for Chinese, Japanese and Korean.

We would prefer that customer-facing communication use Forma DJR wherever possible. Internally, we will eventually move away from HP Simplified and instead adopt either Forma DJR or more universally used fonts (e.g., Arial) for use in email or other communications.

Yes, partner agencies will be able to use the new font hosted at Asset Hub.

Yes, the system default or fallback font will be Arial if Forma DJR is unavailable.

HP blue can be used in circumstances such as internal-only communication, corporate communications where the blue is integral to the subject.

Color blocks are used within layouts primarily in combination with Typography. A single color with gradual use of blocking and saturation is allowed. Neutral layout options are provided in the guidelines used exclusively when warranted. Please refer to the Color section for more explicit references to the use of color in both background treatment as well as layout.

The current color system is not meant to assign specific colors to specific products. Instead, the colors are meant to be used interchangeably over time. Any product can be any color if the context allows for it.

The color palette selection included a review and testing using accessibility standards related to contrast. The guidelines include use of a black logo with black typography versus color typography.

Icons will match the font color (black or white). Please use the icons that were refreshed last year here.

Icons are one of the elements in our visual identity system that help create consistency on how we communicate with our stakeholders. There’s a process for creating new icons. We strongly recommend you do not download images from the Internet as we might incur in copyright issues. Not to mention lack of consistency with our look & feel.

Feature (marketing) icons can be found on Asset Hub. System icons can be found on Veneer. Consult the Iconography page to access direct links to these locations.

We have a very limited sample of icons available in the new PowerPoint template. We don’t keep an offline collection or file of all icons. Asset Hub is where we host all our icons.

App or software icons are like logos. They require a more sophisticated look than a regular feature icon. They need to be memorable and communicate what that solution stands for. While we don’t have specific design guidelines for this type of icons, we have a few recommendations to make sure they are not in conflict with HP’s brand look & feel: - Do not incorporate the HP logo in the icon/logo design - Final logo design must be cleared by the Trademarks team - If there is an existing feature icon used to identify the solution, it would be smart to try and replicate the concept, but with a look that is more appealing to its nature (application).

All photography that delivers against our new visual identity will be housed in Asset Hub.

We will be pulling together a pool of photographers whose work is in keeping with the new identity direction.

The guidelines are meant to offer a framework and approach for any photography associated with customer-facing assets. The photography team can assist groups in exploring and problem solving.

While the HP owned images are preferred, if you find an existing stock photo that meets the HP requirements then it may be used. Please make sure you obtain the appropriate usage rights and clearances before using a third party owned image.

In support of the new guidelines, we’ll be developing new templates along the next quarters. Please keep visiting our website for new assets and templates.

Yes, you can. The provided template is just a starting point in case you don’t know how to brand your presentation appropriately. As long as you are using our brand elements in the right way, you can create something different.

You no longer must include a copyright date and text in your presentations. However, it is important that we protect the information and facts that are in our presentations. So, you should use the appropriate confidentiality statement in your internal and external presentations as needed. Please visit the Global Legal Affairs website for more information.

We should always try to maintain our identity when presenting HP products, solutions, or services.

Business Cards and other print stationery should be ordered through SmartBuy or P360.

Currently, there are no plans to change HP stationery items.

HP.com guidelines can be found at https://ux.hp.com/

Each event may have different audiences and objectives where key assets may be introduced in various layout configurations. Please refer to the overall guidelines with respect to use of photography, color, typography and layout and work with your agency or Corporate Events team to apply them based on your specific creative goals and objectives.

All currently available documentation for HP Workplace Signage can be found on the Downloads section.

HP is our official brand name. It is used in marketing contexts such as advertising, websites, and social media. HP precedes family brand, flagship family brand, ingredient brand, and go-to-market offering names, and it is used in names of endorsed subsidiaries (e.g., “An HP Company”) and some endorsed brands (e.g. “by HP”). HP Inc. is our official company name. It must be emphasized in business cards (where it is the legal entity), financial reports, communications to investors and analysts, press releases, and internal communications that are non-marketing in nature (e.g., email and other materials related to employee benefits). HP Inc. should be used when referencing the global operating company entity, e.g., most legal notices on websites, documents, and presentations. HP Inc. may be used when specifically needed to distinguish between the two post-separation entities. HP Inc. should be written with a period at the end and no comma between “HP” and “Inc.” Hewlett Packard should be used when specifically referencing the company that preceded the separation into HP Inc. and Hewlett Packard Enterprise. On a case-by-case exception basis, “Hewlett Packard” may be used to precede brand or offering names, given the global brand team’s approval (e.g., the Hewlett Packard 12C calculator). Any other use of “Hewlett Packard” must be specifically approved by the global brand team. Never hyphenate “Hewlett Packard” HPI was purely an internal abbreviation used pre-split. There is no need to use HPI anymore. We are HP. Assume all other naming and nomenclature remains unchanged unless specifically called out. For any usage exception requests, please reach out to the global brand team for approval.