Our logo is iconic. It connects past progress to today's thinkers and creators. Sustaining the power of the HP logo through consistent color, quality, and placement is everyone's responsibility.
Make the black version of the logo your first choice. Turn to the white logo for dark backgrounds that would eclipse the black logo. Always use the same color for type and logo -- black OR white.
Exclusively use the blue logo for corporate stand-alone instances, like building signage and stationery items.
In all cases, ensure the background contrasts crisply through the “HP” letters.